Teradata – Web and digital design system
Bringing Teradata’s refreshed brand to life online through a unified design system that scales across web, email, and digital campaigns.
One brand, many channels
As Visual Design Manager, I lead Teradata’s visual design systems across web, email, and digital campaigns, building on a recent rebrand to create a unified design foundation with reusable components and templates. Teradata’s website serves a global B2B audience, making each design decision critical for the brand and user experience.
By managing the design system and templates, I help the team deliver high-quality digital experiences more efficiently. The frameworks I maintain continue to support new campaigns and products, demonstrating how the system adapts as the brand grows.
Design systems in action
I manage Teradata’s web and digital design systems, evolving visual components and creating reusable brand assets (e.g., templates for social, display ads, webinars, customer stories, etc.) to streamline design processes and deliver consistent, high-quality experiences across channels.
Web brand expression
I bring Teradata’s brand to life on the web by combining story-driven photography with brand elements, creating page imagery that feels consistent—adding context and narrative to the people and the technology.
Collaborative insights
I work closely with our web UX designer to review user feedback, testing, and research, and partner with teams across the company to translate insights into design improvements that enhance usability and digital experiences.
Data-informed design
I partner with UX and analytics teams to translate user data into visual refinements, optimizing page structure, navigation, and content hierarchy based on behavioral insights.
Aligning design with campaign goals
I provide feedback and guidance to junior designers while maintaining organization across shared projects and building a shared understanding of design principles that keeps our globally distributed team aligned and on-brand.
Supporting the team
Provides feedback and guidance to junior designers while maintaining organization across shared projects and building a shared understanding of design principles that keeps a globally distributed team aligned and on-brand.
